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Marhardt Consulting

Case study · Brand & services site

Atex Media Productions website: a cinematic brand with a clear next step.

A Michigan video production and photography studio, with service packages, galleries and consultation booking.

Atex Media Productions shoots commercial video, events and photography. The studio needed a site that looked as good as its reel and still answered a buyer’s practical questions: what do you shoot, what does a package include, and how do I book a conversation.

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What we built for Atex Media Productions, and why

  1. One page per service family

    Commercial video, event coverage, photography and the rest each have their own page, so a visitor who searched for one thing lands on that thing.

  2. Work galleries that load fast

    The reel and the stills are the sales pitch, so galleries were built to play and scroll without stalling on a phone or a desk.

  3. Posted video and photo packages

    Packages are listed with what each includes, so a buyer qualifies themselves and the call starts on the right one.

  4. Consultation booking on every page

    Every page ends in the same next step, picking a time to talk, instead of a contact form that leaves the buyer waiting.

How the Atex Media Productions website was built

  1. Searches sorted into families first

    We grouped the searches a video production company gets, from corporate video to wedding films, and gave each family one page whose first screen answers it.

    Every search lands on a page about exactly that.

  2. A dark, cinematic brand that still reads

    The brand called for black, bold and filmic. Type size, contrast and spacing were tuned so the site feels like a studio and still works as a business site.

    The site looks like the work it sells.

  3. Media delivered like a streaming service

    Video and stills are compressed, sized per screen and loaded as they scroll into view, so the heaviest pages still open quickly.

    Buyers watch the reel instead of a spinner.

  4. Pricing that starts the conversation

    Posted packages set expectations before the call, and custom work is still quoted on it, which the package pages say plainly.

    Calls start with a buyer who already fits.

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