Website Design, Local SEO & Automation for Highland Small Businesses
Highland, MI · Oakland County
Michigan’s first designated equestrian community, and one of the county’s fastest-growing townships.
Horse country, lake living and new households arriving every year. Built so the people moving in find your business before they find someone else’s.
What clients say on Google
5.0★★★★★· 7 reviews
“Extremely helpful and dedicated to detail. I’m very satisfied so far and I’m hopeful this will help get me to the next level. Thanks Tony!”
“We truly cannot say enough wonderful things about our experience working with Tony of Marhardt Consulting!”
“Absolutely knocked it out of the park. Everyone’s AI website looks the same as another today.”
It takes one booked job a month.
The opportunity in Highland
- Residents
- 20K
- Median household income
- $97K
- Population growth since 2020
- +6%
Sources: U.S. Census Bureau ACS, via Census Reporter (Highland Township) (2024 5-year); U.S. Census Bureau population estimates (Highland Township) (Vintage 2025)
What one booked job returns
One run of fencing, an arena or barn job, or a season of land care on a few acres clears it.
One booked job clears
$650
The plan
$100–300/mo
Pays for
2–6 months
Month to month, no build fee: the risk is one month. Illustrative, not a projection.
What the alternatives cost
A local agency retainer
$501 to $3,000 / mo
Priced for firms with a marketing department. For an owner-operated barn, fencing or land-care business, the minimum is often more than the whole marketing problem.
The feed store bulletin board and word of mouth
Free
How horse country has always hired, and it still works. It does not reach the household that moved in last month and searched before asking anyone.
A free website builder
$0 plus your evenings
Fine for a placeholder. Ranking it across a township this size takes the evenings that the fencing season already owns.
A managed presence instead
$100 to $300 / mo
A site and Google profile built to show up across the township, Highland, Milford and Holly addresses included, with follow-up that answers while you are out on a property.
Through the directories you pay $250 to $500 per booked job on Angi or HomeAdvisor, and paid search in this trade runs about $118 per lead. And 3 to 8 contractors get sold the same lead.
Sources: Homeshowoff, cost per contractor job; LeadTruffle, Angi lead guide; LocaliQ, home services search advertising benchmarks (2024 to 2025)
The systems behindevery paid booked job.
Highland is growing faster than the county around it, and its work is spread over acreage, horse property and lakes. Start with a site that ranks across the whole township, then a Health Check on the scheduling and quoting that eat the evenings.
Website & Online Presence
Get found, look credible, and turn visitors into customers.
- Show up in local Google search
- A site that actually generates leads
- Reviews and reputation managed for you
Business Health Check
Find out exactly where your business is losing time and money.
- Prioritized improvement roadmap
- Clear ROI on each recommendation
- No commitment required to proceed
Other work we do for equestrian, lake and property trades.
Asked by equestrian, lake and property trades around Highland.
Our customers have Highland, Milford and Holly addresses. Which town do we target?
All of them, on one site. Highland Township mail runs through more than one post office, so we name the township and the addresses your customers actually use, and set your Google profile’s service area to match.
We serve horse owners. Do they really search online?
The ones new to the area do, and so do riders looking for boarding, lessons, farriers or hauling. A page for each service, written the way horse people describe it, reaches them without competing with a national feed chain.
What does it cost?
One hundred to three hundred dollars a month, no upfront build fee, hosting and local SEO included. Priced so an owner-operated business can carry it all year.
The township keeps growing. How do we reach the new households?
New residents search for every trade at once in their first months. Being on the first page for your service plus "Highland" when they do is how a newcomer turns into a customer for years.
Ready for more Highland booked jobs? The proposal is free.
Half an hour from you in Clarkston. Tell us what you do and where you drive to do it, and we will tell you the one thing worth changing first.