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Marhardt Consulting
Back to The Journey

Series · 1 part

Field Notes: How We Built It

The method behind real sites in our portfolio. One technique per post, shown on one business, written so an owner in any trade can reuse it.

  1. Coin Shop Marketing: Two Funnels, One for Buyers and One for SellersA gold and coin dealer has two customers: people buying metal and people selling it. Here is how we built Bullion Reserve's site as two separate funnels, and how any business with two audiences can do the same.October 14, 2026