We truly cannot say enough wonderful things about our experience working with Tony of Marhardt Consulting! Tony completely recreated and revitalized the Boutique Chic website, and the transformation has been remarkable. He took the time to understand not only our business, but the heart and story behind Boutique Chic — and found a way to bring that story to life throughout the site. From the improved layout and flow to the overall look and feel, everything is now so much more polished, elevated, and cohesive. Our website finally feels like a true reflection of who we are as a boutique and the experience we want to create for our customers. The difference is incredible. Beyond his talent and creativity, Tony has been extremely professional, responsive, and genuinely easy to work with. Communication throughout the entire process was seamless, and we always felt like he understood what we were trying to accomplish — sometimes even better than we knew how to articulate ourselves! We are absolutely thrilled with the finished result and incredibly grateful for the time, thought, and expertise Tony put into our website. I would wholeheartedly recommend Tony and Marhardt Consulting to any business looking for someone who can see the bigger picture, understand the story behind a brand, and turn that vision into something truly beautiful and professional. Thank you, Tony, for giving Boutique Chic a website that finally feels as special as the business behind it! 🩷
Case study · Boutique retail site
Boutique Chic website: an editorial storefront for Main Street.
A women’s clothing boutique in downtown Lake Orion, with a live catalog, styling visits and a style blog.
Boutique Chic has a loyal following and a strong sense of its own style. The owner wanted a boutique website that felt like walking into the shop, showed what was actually on the racks, let customers book a styling visit, and gave her a place to write.
Visit the live siteWhat we built for Boutique Chic, and why
A live product catalog
New arrivals and categories reflect what is in the store, so the site is a reason to visit downtown rather than a brochure that is out of date by Friday.
Styling-visit booking
A customer picks a time for a one-on-one styling appointment, the boutique’s most personal service, one tap from every page.
An owner-run style blog
The owner writes outfit ideas and arrivals in her own voice and publishes without us, which keeps regulars coming back online between visits.
A warm, editorial design
Photography-led pages, generous white space and typography that reads like a fashion magazine, matched to the shop’s interior.
How the Boutique Chic website was built
We kept the visibility the shop had earned
Before the rebuild we listed every page the boutique was already found for and kept those addresses, redirecting the rest one to one.
The new site started with the old site’s search history.
The owner’s story came first
Copy and layout came from how the owner describes Boutique Chic and the women who shop there, not from a retail template.
The site reads as hers.
Local search built into every page
Pages name downtown Lake Orion, the categories shoppers search, and the styling service, so the boutique is found by people nearby looking for exactly that.
Nearby shoppers find the boutique, not a chain.
Easy for the shop to keep current
Products, arrivals and posts are edited in a plain admin, and we handle hosting, security and everything technical behind it.
The site stays as fresh as the racks.