Case study · Event catering & booking site
Howdy Doodles website: a page per occasion, in two states.
A hand-dipped ice cream stagecoach for events, in metro Detroit in summer and the Tampa area in winter.
Howdy Doodles serves hand-dipped ice cream from a stagecoach at weddings, parties and corporate events, in Michigan in summer and Florida in winter. People hiring it search for their occasion first, so the site had to meet them there, in both states, and take a date.
Visit the live siteWhat we built for Howdy Doodles Ice Cream Coach, and why
A page per event type
Weddings, graduation parties, corporate events and block parties each have a page written for the person planning that event.
Service areas in two states
Metro Detroit and Tampa-area towns each have pages for the season the coach is there, so the site is local in two places at once.
Date-first quote requests
The first thing an event planner needs to know is whether the date is free, so the quote form asks for it first.
A brand with a story
The stagecoach, the hand-dipped scoops and the people behind it are told once, warmly, so a planner remembers who to call.
How the Howdy Doodles Ice Cream Coach website was built
Their word in the headings, the brand’s word in the story
Customers search for an ice cream truck for events; the business is proudly a coach. Headings use the customer’s word and the story explains the difference.
Found by planners, remembered as a coach.
Structured for two seasons
The site is organised by where the coach is and when, so the right region is in front of a visitor at the right time of year.
One site serves two markets.
Each occasion answers its own questions
Wedding pages talk timing and guest counts, corporate pages talk invoicing and setup, party pages talk fun. Nothing generic.
Planners see their event, not a menu.
The quote starts with the date
Because availability decides everything, the form leads with the date and asks the rest after, so no planner fills in a form for a booked day.
Every inquiry is for an open date.