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Marhardt Consulting
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Back to The Journey

Series · 1 part

How Search Works Now

Search engines and AI answer engines, explained for owners: how both find, read and cite a small business website, and what to do about it.

  1. How SEO and AI Search Actually Work: Your Website Is the SourceAI answers do not come from nowhere. They are assembled from web pages a crawler already read and indexed. Here is the pipeline in plain steps, and what it means for a small business website.October 6, 2026