Working with Tony to build our website for our gym, Blue Water Fitness located in Port Huron MI, has been such an easy and stress-free experience. He was so helpful, patient, and great at bringing our ideas to life. He made the entire process simple and was always willing to answer questions and make adjustments along the way. We’re extremely happy with how our website turned out and would highly recommend Tony to anyone looking for someone reliable, professional, and easy to work with!
Case study · Gym membership site
Blue Water Fitness website: relaunched with the move.
A 24/7 gym and tanning club in Port Huron, relaunched alongside its move to a new building.
Blue Water Fitness was moving into a new building and wanted its website to move with it. People searching for a 24-hour gym in Port Huron needed rates in plain language, a way to book a free tour, and a clean hand-off to the app that sells memberships and opens the door.
Visit the live siteWhat we built for Blue Water Fitness, and why
Membership rates in plain language
Gym memberships and tanning packages are laid out the way people ask about them at the front desk, so nobody has to call for a price.
Free-tour booking
The tour is how a gym signs new members, so it is the site’s main action, bookable from every page.
A hand-off to the membership app
Joining and 24/7 door access live in the gym’s app, so the site sends people there at the right moment instead of rebuilding it.
Tanning as its own service
Tanning customers are not always gym members, so tanning has its own page and its own path to the desk.
How the Blue Water Fitness website was built
The calendar ran backwards from January
A gym’s busiest season is the new year, and a page has to exist well before it is needed, so the pages that matter most were published first.
The site was ready before the rush.
Launched with the new building
The new address, hours and photos went live with the move, so search results and the map never described a gym that had moved.
Members found the new location from day one.
Written for people searching nearby
Pages use the words people type, 24-hour gym, tanning, Port Huron, so the club shows up for people looking for exactly that nearby.
Local searches land on the club’s own pages.
Each tool does its own job
The website persuades, the app sells and unlocks the door. Neither duplicates the other, so nothing is maintained twice.
A simple setup the gym can keep running.